Build a Community

Another way you can encourage people to keep coming back to your

content and to subscribe for more, is to build a community around your videos. This means engaging in discussions and being active in the comments section.

This is a good strategy because it helps your viewers to feel as though they know you. If someone asks a question and you take the time to answer politely, then how much more likely do you think they will be to click ‘like’ or to subscribe.

Likewise, it gives them a reason to keep coming back (to see if anyone has responded to their comments). What’s more, is that a lot of comments posted to YouTube will also be posted to Google+. Google+ is Google’s own social media site and by getting comments on your videos to show up here, you help your videos to spread virally through connects people have with friends, co-workers and strangers online.