Shorter is better

Of course you should feel free to make long, in-depth videos if the content demands it – but when you have the choice try to say more in less time. This works because it means your viewers will be more likely to watch your content all the way through. In turn, this means they’ll get the chance to see your request that they like or subscribe. What’s more, is that it will improve your metrics and result in YouTube showing your videos higher in search results.