Social Media

One of the most important ways to promote your YouTube channel is through social media. As you build your social media channel, you will be able to build your subscribers and you’ll find the two have a synergistic effect.

It’s important to make sure that you’re vocal on social media then and that you are regularly updating with content that is relevant to your niche and that is filled with useful tips and advice, offers, or entertainment that people will want to read. See this as an extension of your YouTube channel and make sure you’re delivering the same quality of content in the same niche, to the same audience.

Now you will regularly post your YouTube videos to your social media page, hopefully bringing them more exposure and at the same time, you’ll talk about your social media on YouTube. This way, people who watch your videos will be more likely to add you on Twitter and Facebook and when they do, they’ll be more likely to bring you more videos by sharing your content with their networks. As you can see, it’s once again a selfsustaining cycle that can be highly effective.

Note that YouTube actually makes it very easy to share your content. Just hit the ‘Share’ button under any single video and you’ll be able to ‘Embed’, share with pretty much any social media site or send the video as an email.You can also add your social media to your channel page, which will give people even more ways to connect with you and follow you.

More Exposure for Videos

You can also upload your videos directly to social media and there are a couple of platforms that lend themselves to this well. Vine (www.vine.co) for instance lets you share very short videos to YouTube and is perfect for gaining new followers and showing off the high quality content you’re putting out. And you can also post videos to Instagram!

Making Friends

Whether you’re posting into communities as mentioned in the previous chapters or just building your own following, a useful tip is to think of your followers and your subscribers as friends. This might sound a little trite but this is actually a great way to get them behind you and helping you. 

If you post regularly to a Reddit community for instance and get to the point where people recognize you and look forward to your posts, then they’re much more likely to read what you share when you post it there. Better yet though, they might share your content themselves because they like and

respect you.

If you read the book 1,000 True Fans, then you’ll get an idea of how this can work. If you can gain just that many true supporters for your work then the results will be exponential.

Viral Content

Finally, if you want to make the very most from social media, then think about what will get shared a lot. This way, you will stand a chance of getting a video to ‘go viral’ and that can lead to millions of views overnight. Unfortunately, this is not an exact science. All that is important is that your video be relatively short and that it be funny, surprisingly, shocking or unique enough that people have to share it. Ask yourself: what content have you shared with friends in the past? What was it about those videos

that made you hit the share button in the first place?