The Power of Volume

One way you’re going to do this, is by posting regularly and sharing just as

much.

If you post one video and it gets 10 views that day, then you might think of

that as a failure. But if you post another video tomorrow and another video

the next day and they all get 10 views for 10 days straight, you’ve now

been seen by 100 people. That’s 100 potential customers and if you’re

selling an ecommerce product from your store, you might well expect to

make one sale.

But more importantly, a good proportion of those 100 viewers might

subscribe. This then means that the second video won’t get 10 views, it will

get 12. And the 10th video will probably get at least 20 – as long as the

video is good.

And eventually, you’re likely to ‘get lucky’. That means someone will

probably share your video somewhere where it can get seen by a lot of

people, or you will get lucky with your SEO and create a video that goes

straight to the top of the search results.

One bit of luck like that and you can suddenly find yourself getting more like

1,000 views or 3,000 views per video.

But it’s not really luck. You made your own luck here by consistently posting

new content and by not giving up because the first video wasn’t successful.

And this is a relatively pessimistic view. If you keep putting out content

regularly, if you do it well and if you’re smart about it – then you’re bound to

get exposure.

This all becomes even more effective if you are also being just as smart

about the way you’re posting to social media and promoting yourself. If you

post your videos to Facebook every single time you create one, then you’re

creating more opportunity to get seen. If you do the same on Twitter and if

you show off your videos in online communities (like Reddit) you can gain

more exposure still.

Once again, the more you do this, the more you will accumulate new fans

and the more chance you’ll have of getting a big break. In short, it all comes down to the amount of work you’re willing to put in. If you treat this like your job and if you invest a decent amount of time, money and effort into it – you will have a high chance of seeing real ROI.